A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein
has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald’s, this book delivers tips and tricks on a range of hot topics:
- Planning the Battle–and Choosing the Right Tactics
- eMarketing, Digital Media/Social Networking
- Grand Opening/Reopening and Holidays
- Four Walls Marketing
- Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
- Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of
your existing customers–and win more new customers than you can handle.
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